Saving Wild Salmon by Changing the Way We Fish

Narrator Bruce Greenwood joins First Nations, fishermen, conservationists, and other experts to explain how we can save wild Pacific salmon and eat them, too, by changing the way we fish. TO LEARN HOW YOU CAN HELP, go here: http://www.watershed-watch.org/better-salmon-fisheries/.

Tags: Salmon (Ingredient) Fishing

Comments

Kohlton Clark: that sounds good, hope you guys achieve your goal

River Voices: thank you! this is the best film i have seen on the salmon!

Bob Burns: A wonderful, informative video. As a lifelong sport salmon and steelhead fly fisher, I must say I am not optimistic about creating a conservation ethic. My observation is that commercial fishermen would take the very last fish of any marketable species, given the opportunity. 

dwardconsult: I have a great concern regarding the situation where there is mixed stock and terminal fisheries removing stocks at the same time! The fish only have the terminal habitat for refuge now, when they have escaped the mixed stock nets. What will happen to if they are harvested in both zones? I hope for careful cooperation between the two to avoid a "double impact" on the fish.

OrionsMoonmaiden: I am German, and I didn't know about those things. I knew about various forms of aqua-culture and it's problems, but nothing about selective fishing. Thank you very much for informing! Thank you, Mr. Greenwood, for drawing attention! Great video!

Eric D: This is a great video. Only 1,924 views what's your marketing strategy? I've shared. more people need to know.

katmidds: Great video, thanks for sharing

Silversides Fishing Adventures: you won't see natives releasing salmon with such care on the Fraser river. They hurl them like hot potatoes by the tail.

WildSalmonCove: Follow the money . . .  Wild Salmon Profiteering

Jim Pattison Salmon Profit

WildSalmonCove: Brilliant video, but ...

Jim Pattison, who owns CANFISCO, the largest salmon processor in Canada, looks at a video like this and laughs. Pattison through his monopolistic power in the wild salmon market makes a mockery through his actions of everything good you promote.

Fishers and celebrity chefs really need to get onboard with your proposal and stand together, which unfortunately, to date, they do not for a number of reasons. There is no middle ground for negotiation regarding the survival of wild salmon. Fishers and chefs, if they agree with your philosophy, can no longer walk both sides of the line. Fishers cannot continue to sell salmon to Pattison, and chefs cannot continue to cook Pattison salmon when he supplies it for use as a promotional tool at local festivals.

The "you are either with me or against me" mantra applies here. If you see Pattison's brand on it, walk, and let people know through your social media presence why you chose the high road. You need to name names so consumers get a clear picture. Pardon the pun, but don't let Pattison off the hook.

Pattison ships millions and millions of tons of "canned" wild BC salmon to Europe like it was the 1800's because it generates very high profit. The plight of wild salmon would be better served by letting them spawn and decompose on the shores of the Fraser or Skeena. Pattison's harmful export practice needs to stop today.

Pattison primarily understands one thing, and it is profit. If you don't appreciate what motivates him, money, you will never have an impact on changing how he does business, and if you can't get him to change how he does business, wild BC salmon are doomed.

Small change can have BIG impact. You can start by buying cars only from Pattison competitors, or at the very least, if you drive one of his vehicles, remove his logo from it so you don't advertise his brand. Collect all the removed logos and send them to local news companies NOT OWNED by Pattison, which will be a challenge because he owns a lot of mainstream news companies. Competitive media companies will eat it up!

Buy space on a Pattison billboard in downtown Vancouver to advertise the salmon message, and when Jim refuses to sell it to you, use social media to let everyone know why. Mainstream news media will love that too!

We live in a world of disruptive marketing, where smaller entities now have power to undermine sales of monoliths. If consumers make an ethical choice because they have proper information, it will have a trickle-down effect on Pattison profit.

Follow the money.

About WildSalmonCove.com
http://wildsalmoncove.com/about-us/

BC Fishers Made Scapegoats
http://wildsalmoncove.com/bc-fishers-made-scapegoats/

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